“Volkswagen City” Store
Volkswagen City by Petschallies | Hamburg: Not only inform. Experience!
Volkswagen dealer Petschallies took a leap into the future by opening the first City Store-format on the ground floor of the Alstertal shopping centre in Hamburg. Behind the doors of the Volkswagen City by Petschallies | Hamburg, visitors are revealed a thrilling excursion into the new world of Volkswagen. In the center of the showroom an exhibition vehicle is surrounded by the latest digital refinements. There, visitors switch from the classic information experience to the exciting product and brand experience. Thanks to intuitive operation across all age groups, they select multimedia content on the interactive smart devices. From diving into the model range to configuring and ordering the personal car of their dreams, the entire product and brand world is within reach in Volkswagen City by Petschallies.
Innovative. Multimedia. Connected.
The City Store experience already begins in the outdoor area with a large monitor in the so-called interactive brand display window On them, current information, product highlights and attractive offers are already visible from afar in the corridors of the shopping center. After entering the showroom, the Experience Table awaits visitors to guide them playfully through the dealer offers as well as the product and brand world of Volkswagen. The intuitive touch operation invites visitors to navigate through the extensive collection of multimedia content or to search for specific media in a targeted manner. Its repertoire includes, for example, the entire model range including vehicle highlights, special equipment, service and accessory offers as well as exciting model and technology films, which illustrate the functionality and personal added value of complex components in an easy-to-understand way. Many of these media are also available on the touch monitor of the digital car display system directly next to the exhibition vehicle. On its second passive monitor, the respective CO2 and price data are always displayed up-to-date - so visitors can conveniently keep an eye on all important information.
Dream car 2.0
A key feature of the City Store is the ability to configure vehicles in real time and use virtual reality (VR) to display both the interior and exterior from all perspectives and make them emotionally tangible. Visitors put together their individual combinations from millions of choices and experience the effect of each individual decision immediately via VR glasses. In other words, Volkswagen produces vehicles twice: first in virtual minds and then in modern factories - so dream cars are also guaranteed to become dream cars. In addition, the configurations can also be re-experienced on the move from home at any time using VR Cardboards and Content2Go.
The heart of the City Store is embodied by its smart devices in the showroom. To put it more precisely: Through their intelligent networking. It is the key to reducing time-consuming isolated solutions and instead realizing extensive synergy effects. It enables automated connection to existing technical interfaces, the display and updating of model information, the transmission of price information from the dealer and the integration of other local content. At the same time, the networking guarantees a high degree of up-to-dateness, fast adaptation and efficient control of the content played out.