Welcome to the future of retail
Realistic brand and product experience. Experienceable content. The Connected Digital Showroom opens up a new engaging world.
The Connected Digital Showroom describes the sales floor of the future. It takes visitors on an interactive journey through the product and brand worlds. They experience their dream car and regional offers in all facets: from virtual reality to multimedia price labellers, experience tables and interactive display windows to presentations on large touchwalls.
Virtual reality, or VR for short, makes products emotionally tangible. VR glasses turn the showroom into the driver's seat of the dream car. In the interactive virtual environment, the features and options are presented realistically. This innovative way of perceiving products immerses enthusiastic visitors in a whole new world.
Innovative, multimedia, networked: The multimedia price labeler presents itself as a new communication channel for product and price information. It provides an attractive, interactive model presentation and replaces price sheets and catalogs in paper form. Intuitively controllable, the multimedia price labeler allows further model and equipment options to be called up independently without a salesperson, or to be explained and presented during the sales process.
Find out more about dealer offers, brands and products in all their details: A memorable information experience with entertainment value is offered by the so-called Experience Table. On this innovative platform, an interactive table with displays, processes or products can be illustrated and presented via touchscreen.
Image films, changing applications, or a store locator: on touch-optimised, large-screen monitors or as projections, the interactive shop window attracts the interest of passers-by.
This innovative way of addressing generates high attention and attraction. News and messages are presented on large touchscreens as a digital wall newspaper, visualising the world of dealers, brands and products, allowing viewers to be immersed.
The presentation of individual dealer, brand and product experiences on various info screens combined with special offers give the showroom a signature that informs, involves and excites viewers.
The software service platform (SSP) is the heart of the connected digital showroom. The decentralised and mobile controllable unit connects all devices in the showroom of one or more locations. Content management is fed with multimedia content via system interfaces, played out and automatically supplied with updates.
The concept house represents a trend-setting digital retail format. It networks digital devices in the showroom, enables simple content management and intensifies customer loyalty through personalizable content.Find out more
The Vision Store Concept with "One Backbone" enables the integration of manufacturers, stores and retailers in one system. A wide variety of interfaces and databases can be connected to this system in order to supply different digital touchpoints with content.Find out more
Behind the doors of "Volkswagen City by Petschallies", visitors are treated to a thrilling excursion into the new world of car retailing. Interactive, multimedia and networked - the Connected Digital Showroom from Volkswagen.Find out more
Vitra presented innovative retail concepts at the EuroShop trade fair, including the pioneering "Artemis Automotive" City Store. The central focus of this connected digital showroom: the in-store experience.Find out more