Welcome to the future of retail
Realistic brand and product experience. Content that can be experienced. The connected digital showroom opens up a new, exciting world.
The connected digital showroom – the future of retail and sales. It takes visitors on an interactive journey through the product, dealer and brand experience. Experience dream cars or regional offers in all their facets: from virtual reality to multimedia car displays, experience tables and interactive shop windows, or presentations on large touch walls.
Virtual reality, VR for short, helps the product be experienced on an emotional level. VR glasses puts buyers behind the wheel of the car of their dreams. The interactive virtual environment displays the car's features and options realistically. This innovative opportunity to explore the product allows enthusiastic buyers to immerse themselves in a whole new world.
Innovative, multimedia, networked: the multimedia car display – a new communication channel for conveying product and price information. It provides an attractive, interactive model presentation and replaces price sheets and paper catalogues. Intuitively controllable, the multimedia car display can be used by buyers to pull up model and equipment options on their own or they can be used by sales staff to explain and present them during customer interactions and sales pitches.
Find out more about dealer offers, brands, and products in all their details: the experience table offers a memorable information experience with entertainment value. On this innovative platform, an interactive table can visualise and present displays, processes, and products on a touch screen.
Image films, changing applications, or a store locator: on touch-optimised, large-screen monitors or as projections, the interactive shop window attracts the interest of passers-by.
This innovative approach generates high interest. News and messages are presented on large touchscreens as digital wall newspapers, visualising the world of dealers, brands, and products, allowing viewers to become immersed.
The presentation of individual dealer, brand and product experiences on various information screens combined with special offers lend the showroom a signature that informs, involves and inspires viewers.
The software service platform (SSP) is the heart of the connected digital showroom. The decentralised and mobile controllable unit connects all devices in the showroom of one or more locations. Content management is fed with multimedia content via system interfaces, played out and automatically supplied with updates.
The concept house represents a trend-setting digital retail format. It networks digital devices in the showroom, enables simple content management and intensifies customer loyalty through personalizable content.Find out more
Behind the doors at “Volkswagen City by Petschallies | Hamburg”, visitors can experience a thrilling excursion into the new world of car trade. Interactive, multimedia, and networked: the connected digital showroom realized for Volkswagen.Find out more
Vitra presented innovative retail concepts at the EuroShop trade fair, including the pioneering Artemis Automotive City Store. The central focus of this connected digital showroom is the in-store experience.Find out more